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Newton Centre - Temporarily Closed

Store Hours

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Transit Info

In Newton Centre, at Union Street, right across the train station.
You can also find us at Natick and Burlington Malls.


Local delivery is available.

Other Services

Catering, corporate gifting.


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Spread Sweetness



About Us

Bruno Alves brings another Woops! location to the Boston community, this time at Newton Center.
Woops! bakeshop is unlike anything in the area, don’t be fooled by how small the shop is. Inside are endless reasons to smile – A Variety of delicious and typically unattainable items: from macarons to cremebellos and other desserts in between.

We specialize in special events such as weddings, baby showers, business meetings or client gifts. We will work creatively to produce a dessert that personalizes and enhances each event’s theme and styling. For any event or celebration, we offer eye-catching macarons, pyramids, beautifully designed gift boxes, elegant party favors, and customized macarons with company logos, taglines and more.

Alves also owns two macaron boutique kiosks located in Natick and Burlington Malls.

DOWNLOAD our events pricing list


Contact info

Got something sweet to say?

Phone: (617) 564-9640 Email: [email protected]


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Photo Gallery

Featured Video


“We had an amazing experience with Woops! We got 6 small macaron pyramids for centerpieces for a company holiday party and they were beautiful and festive, their staff was communicative and set up the pyramids on-site and everything was delicious and obviously very fresh. My staff loved the macarons and the beautiful display, I’ll definitely be using them again for future events!”
– Stefa N.

“Just bought 500 macarons for my Harvard Business School reunion. OMG what a hit!! People loved them!”
– Raj B.

“Delicious treats in Newton Center. We had it for our daughter’s party. Particularly Rose flavour is out of this world! Highly recommended.”

-Carina B.

Reward Program

Earn points towards free drinks and sweets! With every dollar you spend at Woops!, you’ll earn a point to use towards your next purchase. Just 25 points and you get a free macaron!

Learn more

Find other Woops! locations near you

@bywoops on instagram

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