MACARONS. CELEBRATE EVERY BITE.
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Frequently Asked Questions

What is a macaron?
How does Woops! create our macarons?
Are macarons gluten free?
What other products does Woops! sell?
What about allergies?
How long will my macarons stay fresh?
How can I place my order?
When should I place my order?
Can I cancel my order?
Where does Woops! ship?
How does shipping work?
What if my macarons arrive broken?
How can I order macarons for special event?
How far in advance will I need to place a special order?
Where are you located?

What is a macaron?

Macarons are wildly popular French cookies that are now available in the United States. With origins in 18th century France and Italy, macarons are known for their luxurious colors and array of flavors. While macarons are small enough to fit in the palm of your hand, creating the bite-sized sweets takes a huge degree of skill.

A good macaron takes 72 hours to get from the oven to your plate. While macarons are rightly lauded for their beauty, their shells’ texture and savory meringue flavor are the result of just four natural ingredients: almond flour, air, sugar, and eggs. The trick to a good macaron is simplicity; a skilled baker can create an endless variety of flavors with just a few ingredients, like fruit jams or chocolate ganache.

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How does Woops! create our macarons?

Woops! takes the craft of macarons seriously. We made the significant investment of opening an artisanal bakery in New York City, and hired a Belgian-born master pastry chef to create our 20-plus flavors from an Old World recipe that leaves us plenty of room to innovate. Every macaron is handmade using only the finest ingredients. Woops! macarons are both gluten-free and kosher.

Ingredient lists and nutritional information are available upon request. Please contact us at 718-576-6722 or email [email protected]

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Are macarons gluten free?

Yes. However, our artisanal bakery in New York City does utilize nuts, such as almonds, for other products, so Woops! macarons are not made in a dedicated gluten-free facility.
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What other products does Woops! sell?

Woops! isn’t limited to macarons and sweets. In our bakeshops, we offer fresh sandwiches that are simple in concept but huge in flavor—perfect for customers on the go. We also sell tea and coffee, and our trained baristas are skilled in creating all kinds of beverages, such as macchiatos and cappuccinos.

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Can you personalize my macarons?

Yes! We’d be happy to customize or personalize your macarons for any type of event. We offer macaron printing, customized shell colors, and mix-and-match options. You can find more information on our events page, and please feel free to reach out to [email protected] with your specific request.
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What about allergies?

Our macarons are made with almond flour and the fillings may contain dairy and other nuts. Our products may also come into contact with common allergens, including wheat, peanuts, soy, tree nuts, milk, and eggs.
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How long will my macarons stay fresh?

For best results, our macarons should be refrigerated and consumed within 5 to 7 days of delivery, or they can be frozen upon arrival for up to 3 weeks. Macarons are best served at room temperature. Please allow approximately 10 minutes for your macarons to reach room temperature if they’re coming from the refrigerator, or 30 minutes if they’re coming from the freezer.
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How can I place my order?

Standard orders can be placed online. For special orders or events, visit our events page or give us a call at 718-576-6722 and we’ll be happy to serve you!
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When should I place my order?

Orders placed before 2pm EST Monday-Wednesday are processed the same day. Orders placed after 2pm EST will be processed the following day. Orders received after Wednesday 2pm and over the weekend are processed the following Monday.

Please note, we do not offer Sunday delivery. For an order to arrive by Saturday, orders must be placed by Wednesday at 2pm EST.
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Can I cancel my order?

You can cancel your order only if it has not yet shipped from our bakery. Please call customer service as quickly as possible following your order to request cancellation.
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Where does Woops! ship?

We ship nationwide all over the U.S.
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How does shipping work?

To ensure the freshest macarons possible, we use USPS Priority Mail, which takes anywhere from 1 to 3 business days to process and ship. Please note that we do not offer Sunday delivery. For an order to arrive by Saturday, it must be placed by Wednesday at 2pm EST.
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What if my macarons arrive broken?

Some light breakage may occur during shipment due to the fragile nature of macarons. However, we take special precautions to ensure your treats will arrive in optimal condition. To achieve this, our macarons are placed in a protective clamshell and shipped chilled in special packaging. However, once they are out of our hands, we cannot be responsible for how the shipper handles them.
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How can I order macarons for special event?

Shoot us a message through our events page and we’ll be happy to help!
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How far in advance will I need to place a special order?

For special events and catering, we will need 2 weeks notice.
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Where are you located?

Visit the locations page for our bakeshops and boutique kiosks. You can also find us every year at the Holiday Shops at Bryant Park in New York City.
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